Cookies and Tracking Policy
Last Updated: 11 September 2026
Introduction
This website is owned and operated by Vermillion Health Technologies (UK) Limited (Vermillion Health). Vermillion Health is committed to protecting your privacy and being transparent about how information is collected and used on our website. Our website may use strictly necessary cookies that are necessary for the website to function properly. These cookies help maintain security, support website functionality, and enable core features such as page navigation. Strictly necessary cookies do not collect information for advertising purposes.
Cookie Consent
Where required by applicable law, we request your consent before placing non-essential cookies on your device. You may update your cookie preferences at any time through our cookie preference tools or browser settings.
What are cookies?
Cookies help websites operate efficiently and improve the user experience. They can remember information about your visit, such as your preferences, and help website operators understand how visitors use their websites. A ‘cookie’ is a file that our web server or the web server of one of our service providers or third-party partners may send to your computer when you access one of our websites. This file is then stored on your computer.
What information is collected using cookies?
Cookies may obtain information identifying your computer or browser, including a device ID, your IP Address, and/or an Ad ID, as well as information relating to your browsing history. The information we obtain using cookies may be combined with other personal data relating to you.
What types of cookies we use?
Our website may use the following types of cookies and tracking technologies, for the following purposes:
Strictly Necessary Cookies. Strictly necessary cookies are necessary for the website to function and cannot be switched off in our systems. These cookies are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but blocking these cookies will prevent the website from working. These cookies typically do not store personal data.
Functional Cookies. Functional cookies enable our websites to provide enhanced functionality and personalisation. They may be set by us or by third party service providers whose services we have added to our pages. If you reject these cookies then some or all these services may not function properly.
Performance Cookies. Performance cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. These cookies help us understand how our websites are being used, such as which websites are the most and least popular and how people navigate around the website. The information collected by these cookies is aggregated, meaning that they do not relate to you personally. Opting out of these cookies will prevent us from knowing when you have visited our website and will prevent us from monitoring website performance. In some cases, these cookies may be sent to our third-party service providers to help us manage these analytics.
Social Media Cookies. Social media cookies are set by a range of social media services that we have added to the website (such as Facebook, Twitter, LinkedIn) to enable you to share our content with your friends, colleagues, and networks. These cookies can track your browser across other websites and building a profile of your interests. This may impact the content and messages you see on the other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Targeting Cookies. Targeting cookies may be set through our website by our advertising partners. Those companies may use them to build a profile of your interests and show you relevant advertisements on other websites. These cookies do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Web Beacons. A web beacon is a piece of software code on a web page or in an e-mail message that is used to track pages viewed or messages opened. Web beacons tell the website server information such as the IP address and browser type related to the visitor's computer. Web beacons may be placed in online advertisements that bring people to our site and on different pages of our website. Web beacons provide us with information on how many times a page is opened and which information is consulted. Web beacons are also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs.
Third-Party Service and Tracking Technologies
We engage trusted third-party service providers to support the operation of our website and services. These providers may process personal information on our behalf and only to the extent necessary to provide their services.
Our current providers may include:
- Google Analytics (website analytics)
- Zoho Desk (customer support, ticket management, and service communications)
- HubSpot (CRM, forms, marketing automation, and email communications)
- QR Lynx (QR code management and scan analytics)
- Stripe (payment processing and fraud prevention)
- YouTube: embedded video content
- Vimeo: embedded video content
Analytics, functional, social media, embedded content, and targeting cookies will only be placed on your device where you have provided your consent through our cookie preference centre.
Google Analytics
We use Google Analytics to collect information about how visitors use our website. This may include pages visited, time spent on pages, navigation paths, device information, browser type, IP address (subject to Google's processing practices), and general geographical location. The information is used to analyse website performance, improve content, and enhance user experience.
Zoho Desk
We use Zoho Desk to manage customer support enquiries and service communications. When you contact us, submit a support request, or communicate with our support team, Zoho Desk may process personal information including your name, contact details, correspondence, support request details, and communication history. This information is processed solely for the purpose of providing customer support, responding to enquiries, and improving our services.
HubSpot
We use HubSpot as our customer relationship management (CRM) and marketing platform. HubSpot may use cookies and similar technologies to track website activity, manage contact forms, analyse visitor engagement, monitor email interactions, and support marketing communications. Information collected may include contact details submitted through forms, pages visited, and interactions with our communications.
QR Lynx
We use QR Lynx to create and manage QR codes associated with our services and marketing activities. When a QR code is scanned, QR Lynx may collect information such as scan date and time, device type, browser type, approximate location, and referral information. This data is used to understand usage patterns and improve our services and communications.
Stripe
We use Stripe to securely process payments. Stripe may use cookies and other technologies necessary to prevent fraud, authenticate transactions, and process payments. Information collected may include transaction details, payment information, device identifiers, and other information necessary to complete and secure transactions. Payment information is processed directly by Stripe in accordance with Stripe's privacy practices.
YouTube
We may embed videos hosted on YouTube within our website. When you view or interact with embedded YouTube content, YouTube and its parent company Google may collect information such as your IP address, device information, browser details, viewing activity, and cookie identifiers. This information may be used for video analytics, content delivery, and other purposes described in Google's Privacy Policy.
Vimeo
We may embed videos hosted on Vimeo within our website. When you view or interact with embedded Vimeo content, Vimeo may collect information such as your IP address, device information, browser information, and viewing activity. Vimeo may use cookies and similar technologies to support video delivery, analytics, and service functionality.
These providers may collect, store, and process information submitted by users through our website or related services in accordance with their own privacy policies and applicable legal requirements. We encourage users to review the privacy notices of these providers for additional information regarding their data processing practices.
Embedded Third-Party Content
Our website may include embedded content and services provided by third parties, including YouTube and Vimeo videos. Embedded content behaves in the same way as if you had visited the third-party website directly. These providers may collect information about your interaction with the content, use cookies, and monitor usage in accordance with their own privacy and cookie policies.
Managing Cookies and Tracking Technologies
Most internet browsers allow you to change your browser settings to notify you when cookies are placed on your device, which lets you choose whether to accept the cookies, or to automatically refuse all cookies. Note that doing so may impact how the functionality of some parts of our websites. If you have previously accepted cookies, you can use these same browser settings to reject such cookies if you change your mind.
Do Not Track
Some browsers provide a "Do Not Track" setting. As there is currently no consistent industry standard for recognising or responding to these signals, our website does not respond to Do Not Track requests. You can manage your cookie preferences at any time through our cookie preference centre.
Third-Party Privacy Notices
Please note that these third-party providers maintain their own privacy and cookie policies. We encourage users to review those policies before providing personal information or interacting with their services.
Changes to This Disclosure
We may update this Cookies and Tracking Disclosure from time to time to reflect changes in technology, legal requirements, or website functionality. Any updates will be posted on this page with the revised effective date.
For questions regarding our use of cookies, tracking technologies, or privacy practices, please contact Vermillion Health through the contact details provided on our website.
For further information regarding how Vermillion Health collects, uses, stores, and protects personal information, please refer to our Privacy Policy.